5 Ways Through Which You Can Build Links For Local Business
Link building can be very challenging for businesses running on small budgets. This has even been made harder due to Google’s recent changes on how it values websites and links.
Google has stepped up its fight against poorly build links and spams. Its algorithm has resulted to severe penalties to those engaged in careless practices; resulting to low page ranking on Google search engine.
Despite the fact that there is no proper remedy to poor link building, link earning should be thoroughly and keenly done by small business in order to offer higher value to their websites which will result to better rankings.
Removing harmful links:
Small businesses are victims of buying links and using of link schemes which end up affecting Google rankings hence; dictating removal. In response to these practices, Google has provided tools like Google Disavow tool which is responsible for identifying harmful links which have been dragged into your websites.
With these tools, you will be able to remove low quality links and spams from your websites. In-case you will need more knowledge on how to use these tools, check out for information on the Google Webmaster Blog. The ranking of your website takes some time before it is updated by the various search engines.
Obtain high quality links from your local newspaper:
Newspapers provide high quality links by running press releases regarding various businesses on their respective local online newspapers.
This is easier because you will be preparing your business for link building while writing about your events and launching of products.
Syndicating articles for blog use:
The most efficient way you can build your reputation in the world is by providing people with the information they may be in need of to make some critical life and business decisions.
By this means, you will proof yourself in a particular field hence; helping in getting your name out in the world. If you make your articles available on various online blogs, you will have people interested in your contents.
This will make them link up with your work or portfolio. Besides this, you can offer your expertise to a local newspaper and write beneficial information on your field.
Using Social Mentions:
Social media provide a better channel of tracking people talking about your brand and have them link back to you. The most authoritative way to have people talking about you is by content creation and providing of information on your niche.
Through Google’s Alert services, you will be informed whenever your name is mentioned online. Social media is the way to achieve success about this. On the other hand, you have your name mentioned by using YouTube videos.
These videos ought to be on particular topics and must be loaded with a lot of beneficial content for the viewers.
YouTube videos are easily shared using the YouTube embedded code. This video should be availed for free to people to enable them download it upon subscribing in order to share it with others.
Social media shares and blog reviews are also beneficial in providing social mentions. Google has adopted the impression that, a largely shared website is popular. Social media has proved to be the largest and most successful link sharing platform.
Use of Local Maps:
Because more people are suited to buying products and services from places convenient to them; Google and other search engines have turned their attention to local searches. Due to this, businesses make use of Google maps in creating links in an easy and faster manner.
This is achieved by creating custom maps where the points of interest are always highlighted. After achieving this, the code from the map is taken and placed on the business website as a link. This is applicable to any website regardless of the product or service being offered.
This can be important also to activities and events taking place in a certain building, place or city because they can be given as info graphics. Through this, you will have this code shared among businesses and brands who may be interested in the information provided through your map.
One thing you must keep sight of is that the information shared should be of great benefit in order to have it shared.