6 Quickest Ways Of Promoting Your Business Offline
Freelancing is a service oriented business that entirely depends on individual freelancers to promote and sell their services to people who may be interested in them.
It is a tough call to promote such a business but; your success as a freelancer depends on proper promotion of your business.
This means that, although promoting may be a detestable task, you will need to learn how to do it in order to succeed.
As a dedicated freelancer, I know by now you have read a lot about online promotion of your business and may be; you are already reaping the fruits of your hard work.
In this article I will equip you with tips on how to promote your online business offline so that when you combine them, you will be unstoppable.
6 ideas on successful offline promotion of your business
Your first words to a new person should be wisely and diligently chosen in order to give him/her a clear understanding of what you do.
You should not leave a person speculating on what you might be offering but make it clear by plainly explaining what you do.
Nicely chosen words are your greatest marketing tools you own so; utilize them wisely. For instance, inform him/her that you own a business that offers editing, web content and writing services.
This will enable someone posses a finer glimpse of what you offer and how important you can be to him/her.
ii. Friends and family
With detailed explanation, make your friends and family understand what you do as a freelancer and how you earn your money.
These are the worst critics you can ever face and if you manage to make them understand your business, they can be crucial tools in your marketing campaign.
They will be able to refer their friends to you who may require your services. They can only do this if they pretty well understand what you are involved in.
So, do not give up on them even if they seem not to understand but, seek for better explanations to make them understand.
Their constant failure to understand means that your choice of words is not good or you need to do a lot of preparation before going out to meet people.
iii. Use business cards
It is astonishing to note that there are freelancers who do not have business cards. These are great assets to be used in easy and fast promotion of your business.
Having business cards gives your business a sign of legitimacy and professionalism.
Make sure that when creating your business cards you include your name and contact information including your email and most importantly a URL to your website.
These business cards are to be handed over to every new person you come into contact with. With this, you will be able to reach out to many as the business cards may end up into places where you could have not been allowed.
Many freelancers think that advertising has to be so expensive hence; they tend to avoid advertising their freelancing business. There are cheaper ways of advertising your business.
For instance, you can use you local newspaper or regional magazine. Likewise also, you can use your regional telephone directory.
There are sport teams especially from local schools which will be willing to advertise your business in their programs if you just offer them a little donation when they are desperately looking for sponsorship.
v. Joining a Group
The easiest and most effective means of promoting your online business offline is joining an offline group from which you will develop the relationships required through expanding your network and contacts.
Look out for any business oriented organizations within your town or city in order to develop better networking.
It is not mandatory that you should rely on business oriented organizations in order to develop networking because; your major goal is having people to build ties with and informing them about what you offer.
Even though they may not be your immediate customers, they may have friends or relatives who may be interested in your services.
You may as well join groups or organizations related to your hobbies if any.
vi. Direct mail
This works by preparing informative packets targeting a small business or group of people who are perceived to be in need of your services.
Through personalizing the packets with a letter, give a detailed explanation on how your business can specifically be of help to them.
These packets are to be followed up later with a call to find out whether your potential customers received the packets.
Try inquiring whether they may be having any question regarding the information provided.
These are what I call the simplest killer tips that can be used to promote your online business offline. They run under a very insignificant budget and others are free. Take your time to attain new heights with them