A Stepwise Guide To Flawless On Page SEO
In order to make certain sections of your content easily visible to both your users and search engines, optimization of the content section is required and this is what we refer to as On-Page SEO.
The aim of doing this is to have your contents per page being aligned with a certain topic. This means that you should make sure that both search engine and user demands are met.
This is a demanding responsibility but through handy dandy Excel template, this can be achieved easily.
Among the benefits accompanying this template include; the ability to optimize your site’s On-Page SEO, plan formulation for easier page and keyword coordination and easy tracking of changes and results.
With this template, you have the liberty of planning your SEO in advance or seek services from a third party to execute it.
Use of On-Page SEO Template
Before we learn on how to use this important resource, use this link and download it so that you can follow in this step by step guide. Another note is that through this lesson, we are using www.ilovemesomegreens.com for easier implantation but you can work with your website. Here below are step by step tips on using On Page SEO template.
1 . Crawl your site
The first thing to accomplish is to download all the indexed pages of your website with an aim of over-viewing your contents. In order to obtain your pages, you can use Xenu’s link crawler tool to export all your pages. The reason for doing this is to conduct an audit of your website to deliver pages for optimization.
Though the output may include unnecessary data, turn your attention tothe following three columns; the address, title page of your page and the page description. In order to make the output in the spreadsheet more user friendly, delete all other unnecessary information.
After doing this, you should copy and paste the address, title and description into your template. To column B, C and E, paste the address, title and description respectively.
2. Define the site Architecture
This is the step where you will require organizing and prioritizing your content. Start by defining where the pages are currently residing within your site architecture. Determine if your current page is a homepage or an internal page. If the latter, identify what type of an internal page it is.
3. Update urls, updates and descriptions
Your titles, address and description needs reviewing for updating. The important aspect about this template is that, it gives you a larger overview of the type of contents in your website.
At this point, a length of each element is automatically calculated by columns D & F. You should ensure that your page titles have 70 characters because this is the recommended size.
A quick optimization should be able update the entire page titles with more than 70 characters or repetitive use of keywords. In describing the page to other people, use a description of 150 characters without repetitive keywords.
4. Value Proposition establishment
Another aspect that is often overlooked is defining the value proposition. Utilize column G to describe the ultimate goal of your page and website at large. Make sure that the page has a specific goal besides ranking for a specific item.
5 . Defining your target audience
In column H, you should describe the prospect audience for your contents. Remember that everything you do should be done with view of your buyer persona. This means that your optimization should be human centered.
6 . Planning page Titles
It is essential to determine what you desire the new page titles to be in particular pages. The best pages title practices can be perceived as a keyword phrase/context. Page titles are supposed to describe the goal of the page, avoiding redundancy and over-optimization.
7 . Add your page description
In this step, you should identify what your new description would be like. It should be precise and declarative, incorporating your keywords as laid in your page titles. Get rid of the content verbatim in your page.
8. Tracking topic and keywords for each pages
Keywords are important elements of your website and you should note and note them in every page. It will important to perceive your target keywords as particular pages’ designated topics. In order to offer high quality information, you should have one topic per subject.
On other hand this means that you will be optimizing one keyword per page. Nevertheless, your homepage does not subscribe to this rule since the homepage explains what your website is all about hence must incorporate multiple keywords. Another exception includes overview pages responsible for describing all your product and services.
7 . You should review and edit page contents as required,
You should note that you are to edit and format your contents if necessary in order to deliver its goal; providing solutions to people’s problems. You should write in a compelling manner to attract and keep your audience.
Make sure that your contents are clear, error free, and grammatically correct. Make your contents readable by utilizing good headers and sub-headers. In order to keep track of the changes that you have made and the ones needing changing use column O-Q.
8 . Incorporation of visual contents
In this step, make sure you think of contents higher than just written texts. This can be achieved by finding the relevant visual content which can be included into your page. Columns R-U are at your disposal to help you to determine what medial element you can use for this course. People will spend more time in your site and share you more only and only if you will provide engaging and quality content which address the people’s problems.
9 . Linking it up
In this step, make sharing and engaging very easy and simple for your audience. This can be achieved through including links throughout your content. In order to plan for these elements, use columns V-X. Including latest and lovable sharing networks should be essential. They may include Pinterest and Google+. Due to the latest changes in Google Algorithm updates, strife for less keyword-centric anchor texts. In short ensure that your anchor texts have more than keywords.
10 . Optimizing for conversions
This is the last step where you should optimize for leads and conversion. The major purpose behind SEO is increasing the number of fans, leads and conversions.
For this reason, columns Y-AG have been dedicated for planning your conversion strategy. In order to turn each page into a conversion opportunity, you should make at least a single call to action in each of them.
If you can be able to include a call to action at each stage of your buying funnel, you will be at a better chance to convert more leads.
After finalizing doing your SEO plans you either personally implement the changes on your website or seek somebody to implement them for you. It is easy using this template irrespective of your skills in SEO. You can easily track your changes for any adjustments.