Fred’s Law Of Inverse Marketing Intelligence
There is a lot of strife in the world today and particularly in our own country where people are thinking to achieve higher and better living conditions. Although this can be seen as a universal attribute to all, every sphere of life is affected whereby the rich are getting richer everyday and the poor are languishing in deplorable poverty.
People are learning a lot to be better in their expertise and acquire knowledge for their lives at large but; the more people are learning the wider the gap widens between the dumb and the well knowledgeable and educated.
In fact, we are behaving like apes because everyone is trying to compete to be at the top while the weak are left without much choice. There are many desperate people; dumb, poor and weak in the society who are expected to compete for the scarce resources.
So how relevant is this to marketing? If you are a copywriter or consider yourself as someone trying to servive by making simple websites to enable you sell what you have, you are better than many of the citizens who are struggling out there.
This is because, you are doing all you can to improve your life unlike many who have turned hopeless. Because of this, your thinking is different from other people including your customers.
In order to succeed in marketing, your language and thoughts should match with theirs in order to make your products and services more relevant and beneficial to them.
Fred’s Law of inverse marketing intelligence can be summarized as “Small sells, Smart fails”. In marketing, your most important element to focus on is your target audience. This means that you should take enough time to understand their interest, challenges, how to reach them in a simple and effective manner and their literacy levels among other aspects that might affect the success of your marketing campaign. You may have a good product but because you fail to communicate effectively with your prospect buyers, you end up making low sells.
For instances, people are more interested in knowing how relevant the product will be in solving their heartfelt needs.
They are not interested in the high, sophisticated technology and expertise behind its manufacture neither are they interested in the high rating technical specifications that makes your product the best in the market.
Make sure your ad is audience-minded especially in ways that will showcase it in use if it is a tool and make sure to use a strong title.
Though many elites will mind the technical specifications, majority of the people are not keen on then.
This is the hard truth and if you are the doubting Thomas, you can take a practical example from Clayton Makepeace’s sales letters. They cost thousands of dollars to create but they are simple, thoroughly thought of and well written.
These are not scientific letters but clear, readable and easy to understands letters which even an average person can read and comprehend.
In a nutshell, you are marketing so that you can have more people buying from you so; make sure you are reaching out to as many people as you can and not sounding too complicated and intelligent for the average people.