How To Boost Email Opt-In Rate Using 4 Subject Line Tweaks
Before going any farther, let us have some definitions;
A list of emails owned and used by a big company or a person to send emails to groups of people.
Before a new signed up user’s email is placed on the email list, the double Opt-In demands that the person signing up must confirm regarding his/her willingness to be included in the email list.
In most cases, this is achieved by entering a special code sent via email or clicking on link on the email. The aim of using double Opt-In is to cut off spamming activities by robots on blogs and other sites.
Rate and Conversion Rate:
This is the measure of numbers of people confirming their wish to be included in an email list by using the highlighted means above.
In case you are into selling products through a web page, this can be explained as the number of people visiting your website verses the number of people who actually buy the products.
If you are wondering why some people can sign up and fail to follow up to confirm, you must understand that people are doing a lot of mischief hence; the increase in spammed mails.
Many of the confirmation emails are often flagged as spam because either people forget having filled them and eventually ignoring them or people fail to see the confirmation emails and they end up forgetting that they had actually filled them.
It is essential to follow up unconfirmed emails on a monthly basis because your efforts may yield fruits. Depending on your subject lines you might be set to use, you may receive amazing responses from your efforts.
Before changing your Opt-In subject line consider the following tips
A good subject line should be shorter, well written and direct to the point because longer subject lines are vulnerable to spam filters. Besides this, shorter subject lines attract attention easily even among longer subject lines when in inbox.
ii. Wisely select better words:
Attention-compelling words depicting the intended purpose should be used. They should be psychologically powerful to call people to action. For instance you, may use “ACTIVATION REQUIRED” instead of “please confirm”
iii. Use ellipse (…) at the end of your subject line:
This has been proven to be more compelling when used. For instances you can use it as “ACTIVATION REQUIRED….”
iv. Create curiosity within people:
Making people curious of what is required of them gives rise to higher open rates. If you use “ACTIVATION REQUIRED…” people can not figure out from the subject line what is required to be activated hence making them more interested to find out what they might miss out because of their ignorance.
In a nutshell, it requires you to take your time to do some tests with your subject lines and you will find something unique that works fine with you. You can only be successful if you keep on testing