How To Make Money Blogging.7 Must Make Decision Before Starting Your Blog
Before starting a blog, a marketer is bound to make critical business decisions if he/she may want to benefit from the blog. How do you raise the hosting fees and earn money from your content?
Monetizing of your blog can be the best option but; in order to achieve this, proper strategies must be developed in order to increase both the traffic and the conversion rates of visitors to leads and finally customers. Here below are the major business decisions that you ought to make.
i. You must understand your audience.
A good business must be audience oriented in order to give you a clear understanding of what your target audience will need, why they will need what you will be providing, how they will use it and how relevant will the product or service be to them.
You must understand their gender, age, real dreams, challenges, interests, attitude, hobbies and anything else which may influence your product/service’s market.
ii. Do you know your objective?
After knowing and understanding your audience, you must be clear on what you desire them to do. Besides this, you must pretty well understand the relevancy of your blog in your business. A blog can be of the following benefit if used appropriately;
a) Building a list of trustworthy and loyal subscribers from which you can develop a list of willing buyers.
b) Using it as a fair platform to establish yourself as a reliable and creative professional worthy their projects so that you may be on the top list of most freelancing clients.
c) Establishing yourself as a commanding and trusted authority in your field in order to book consulting gigs and speaking engagements.
iii. Knowing top 10 sites in your niche
As highlighted above, you should know and understand your audience before engaging them. The way to achieve this is to use insight from other people who have interacted with them and given them service in one way or another.
Search for top 10 sites in your niche and learn on how they cater for their audience through subscribing to their newsletters and engaging them in their comments as you aim at knowing how they use blogs to meet their audience’s needs.
Besides that, their blogs can be inspirational to bettering your navigation and other important tools.
iv. You should understand your primary keywords
You must understand how you can use your primary keywords to direct traffic to your site. Likewise also, you can learn this from the list of the top 10 sites visited above to see how other marketers in your niche are using their keywords to attract huge traffics. In order to find out their used keywords, use the following ways:
- Meta keywords: keywords thought to be responsible for high ranking are found under the content tags. View the source on the homepage and find
- SEMRush.com: This is a powerful keyword research tool that is responsible for showing you the keywords behind high amounts of traffic to any particular sites.
Your list of keywords may be now incorporated into every marketing material you may be writing.
v. Determine the best typography for your business.
In order to avoid getting mixed between choosing a typography and a suitable layout, it is always a good practice to start with typography in visual design. This may be important in order to avoid having the layout dictating how the typography looks like.
On the other hand, starting with the typography eliminates the challenges involving the type and size of fonts, type of heading and other preferences. In a nutshell, it is proper to have your typography influencing your whole website design needs.
Rules to guide you in deciding on the type of typography to use
a) To avoid overdoing, make sure that you use 2-3 types of fonts at maximum in your entire website. Headlines, Logos should have particular and distinct fonts and the rest of the elements can have the remaining type.
b) Make sure that you use high contrast colors for easy readability.
c) In order to establish good line-heights, use a baseline grid.
d) Though Google has a total up 500 new fonts, you should use web-safe ones which are compatible with most of the web browsers.
Although designs rules are there to be broken, the reasons behind having them must be understood first.
vi. Be aware of the color scheme you want to use
Color is as essential as the product or service you want to offer. Color is responsible for adding context to your communication through your message. In order to achieve a fine-tune of color scheme, you should use a combination of color scheme generators and color lovers.
vii. What do you have for your audience?
In monetizing your blog, you need to have something to sell in order to get money. Selling ad space make you benefit from ad because even when using AdSense, Google should be convinced beyond doubt that you have quality worthy their advertisers.
Affiliate marketing depends on selling to people the benefits of your products hence; you can not talk of affiliate marketing without beneficial products and services.
In short, this means that in business you require to have something that interests your audience enough to buy it. Keep in mind that a blog is part of your business strategy in order to avoid loosing sight of the bigger picture.
In conclusion, if you already have a running blog, you should put more emphasis on your audience; seeking to know how you can help them through your content, design and entire strategy. After achieving a well defined audience, introduce them into a problem-solving offer and you will start receiving money.