Online and Offline Business Marketing Similarities
Long is gone the time when advertising a new business could be easily done by getting business cards, putting a sign on them and giving them out to friends in a coffee shop and request them to refer people to you.
In modern businesses, the old principles have been retained but the tools behind their success have changed.
Like in the past, you need to attract customers and the methods used in these generations are the same ones which were used in the past. Among the central principles of doing business involves considering location, networking, advertising and offering great customer service.
The best advertising catalyst is a happy customer because his/her word of mouth will surpass any high rated marketing rep.
How different is modern marketing?
The motivation behind marketing has not yet changed. It is meant to get you known by your target customers by informing them your identity, what you have to offer, your location and may be; why they should be interested in your offer.
In spite of this, the truth is that in the 21st centaury, marketing has adopted technology and you are meant to be networked by both local and global target customers.
If you are serious about your business, owning a website is a prerequisite to any marketing plans.
Although it is essential to have offline customers, you need to have an online presence to give the four principles highlighted above there rightful equivalence in your desire to achieve success.
Importance associated with Location
A great location is always a key factor to succeeding in your business because it places you at an advantageous spot than others who will spend a lot of resources to get noted.
This does not refute the fact that you equally need good advertising strategies in order to benefit from your strategic location.
There are other business owners who manage to succeed by relying on their great location, offering excellent services or word of mouth.
If you are contemplating running a new media, you can not entirely rely on this for success because you need to attract targeted customers besides letting them know what you have to offer.
In online marketing, your URL is your location and as highlighted above, your location is very crucial.
In deciding about your domain name, make sure that it is: simple, easy to remember, branded to your business, short and must be keyword-based.
Online advertising is essential too
Online marketing can be described as using of paid models responsible for seeking business via marketing.
These include paid text links, pay-per-click and banner ads among others.
In spite the fact that ranking in search engines does not come with any payments, you need to market your site.
Although some sites have higher Google ranking, advertising is an essential aspect of marketing.
Here below are reasons why you should spend some money in advertising even though your site has higher ranking:
- Customers from organic search listings visiting your sites will comprise of 80% of your customers while other 20% of the traffic will be from other sources. From records, 20% of the pay-per-click searchers are meant to click on sponsored ad. This means that you will be missing 20 % from sponsored ad. Are you aware that 80% of new visitors to website leave without exploring them? So with this in mind, you are not supposed to take anything for granted. Make use of the 20% from sponsored ad.
- Although traffic from organic searches are good, you need targeted traffic with which you will be assured that if you have done a good work, they will buy your products. This is because 20% of the customers from pay-per-click will only click on your sponsored ad if they are interested in your products; they click because they want to buy from you. In order to motivate them to buying, make sure that your sponsored ad is well written in order to keep them clicking through your offers. This makes you have both great traffic and excellent results in terms of earnings.
Online business is very crucial in this age. Creating relationships in social websites, forums and blogs is the new means of meeting people instead of going to coffee shops or door-to-door visits.
One aspect you must take into consideration is that different social networking sites are popular to people of different age and lifestyle.
Find the right social networking site for your business in order to attain the kind of response you may be in need of.
People like to be added to your forum, blogs or social networks especially if they are interested in what you offer.
Do your best to look for the most relevant and meaning discussions in your blog or forums if you need to build a good relationship with them.
Good advertising is not what your customers require but offering what you advertise.
If you do not offer it to their expectations, you are likely to fail terribly and eventually your business will be on a decline.