The New Google Keyword Tool.New Google Keyword Tool Tutorial And Facts
Welcome to the end of another work week. Whenever Friday comes along, it seems like we need to catch up with a slew of updates and new releases for the resources we use every day. On that note, several headlines and topics caught my eye this week.
One big announcement came from Google, which revealed its Keyword Planner has replaced Keyword Tool. Google now requires you to log into an AdWords account to accomplish tasks formerly handled by Keyword Tool, and this Google support post covers what this means for SEO strategists.
The Keyword Planner, in combination with some impressive new reporting features, is helping shape the way SEO is performed and measured across the Google platform. The Inside AdWords blog covered this in Analyze and optimize your search footprint with the new paid & organic report—a piece I plan to read in full, because I believe it signals the beginning stages of a Web traffic game changer. What do you think?
Square has updated its recently launched Square Market to allow e-commerce businesses to sell items with embedded codes that can be implemented into their own websites. Square Market Item Embedding, from The Corner, Square’s engineering blog, highlights how selling products online can be as easy as posting a YouTube video on a webpage.
What week would be complete without a major social media network update? Facebook decided to tweak the EdgeRank algorithm—a change Social Media Examiner investigated in its article Facebook News Feed Updates: How Marketers Should Respond to Story Bump. It will be interesting to see how this shifts the effectiveness and the shelf life of Facebook posts.
As usual, these recent updates are going to require adjustment from marketers. The best we can do is learn about them, find out what works, and get ready for the next round of change.