The Ultimate Tips On How To Master LinkedIn.How To Use Linkedin For Business
LinkedIn is a professional social network that has the capability to offer the success you require in marketing yourself and your business if only could pull the right strings.
In order to master LinkedIn, read this post and get ready for the next segment including 34 tips aimed at giving you the right exposure to LinkedIn. The 34 tips have been divided into three categories for easier and practical use.
You ought to Optimize Your LinkedIn Presence
Claiming a vanity URL for yourself:
It is essential to create a more professional profile complemented by a vanity URL. It should be clean and simple without multiple confusing numbers at the end. It should be something close like this http://www.linkedin.com/in/janesjones. In order to customize your public profile URL, click here.
A profile badge for a personal Website is to be created:
A website or a blog is essential in promoting your personal LinkedIn presence besides growing your professional network. This can be achieved by adding a profile badge linking to your public LinkedIn profile. Select the preferred badge designs and configure it according to your preference.
Your blog/website links should be beautiful:
Make the anchor texts compelling to those visiting your site. Instead of depending on the standard link’s anchor texts provided by LinkedIn, you must use something that grabs the visitors’ attention if you want to receive more website link clicks on your profile.
For instance, you can use keywords explaining what your blogs is about instead of adopting the standard “Blog” anchor text.
Each profile has 3 editable website links which can be easily customized by doing the following: click on edit your website link, select “other” in the dropdown menu.
Optimize your Profile for Search Engine:
Through the key terms with which you desire to be associated with, you can optimize your profile so that people searching LinkedIn through them will find you.
Keywords should also be included in your headline, summary and other sections of your profile where possible.
In order to improve your profile, browse through the Application profile to install the most relevant to your business.
The most important ones include: SlideShare for linking to your blog to help in showcasing your articles and presentations on your profile. The event application is helpful to keep you up to date on the events your connections are attending.
Rearranging your profile:
Your profile must be arranged according to your preference because LinkedIn gives you the flexibility of rearranging the sections in your profile.
By hovering your mouse on each title when in edit mode, you will be dragging and dropping to any of the preferred sections.
You should take advantage of the “Saved Searches”:
Because LinkedIn allows a maximum of 3 saved pages; you are at liberty to save any conducted search of the pages to “Save This Search” which allows running it sometimes in the future.
If a new member in the network marches your saved search criteria, you are meant to receive a weekly or monthly notification.
In order to access your saved searches with an aim of running them, go to the Advanced Search option page and click on the “Saved Searches” tab.
Extend the your Questions’ life:
Incase you are running a LinkedIn Answers feature with an intention of expanding your knowledge on an industry related topic, you should be able to offer your visitors enough time to answer the questions even if the allocated time for answering has expired.This can be done through reopening of specific questions by clicking the “MY Q&A” tab.
Turn your profile into a resume:
Through the Resume Builder tool, you can quickly turn your LinkedIn profile into a resume format. This is better because it will enable you seek job opportunities. You can do this by choosing a resume template, editing it and exporting it as a PDF for printing, emailing and sharing.
Finding jobs with LinkedIn Job Board:
Through the generated resume, you can land jobs through LinkedIn’s Job board.
Depending on the information on your Linked profile, jobs will be suggested to you besides being given the flexibility of searching industry or location based jobs.
Endorsement is necessary to give you the credibility needed as a professional. By using LinkedIn’s Endorsements feature, your connections will endorse your skills listed on the Expertise and Skills section. Just make a clear list of your skills and connections will only be required to click the +sign and you will have been endorsed.
Professional use of LinkedIn
Send messages to your connections through OpenLink:
You are at liberty to send messages to people with which you share a first degree connection besides your group members.
Premium account holders have this privilege of being in the OpenLink network but they are as well legible to receive messages from other LinkedIn members. OpenLink members appear with small-ring-dots-like signs besides their names.
Be keen on “Network Updates”:
You should be up to date on what your connection are doing and what they may be up to. These are like Facebook news feeds
Should be identifiable:
Through “Who’s viewed My Profile”, you can be able to find the list of people who have viewed your profile.
Because you are interested in people viewing your profile, make sure you let them know who are.
In order to change this, go to settings and determine what others are supposed to see when you have viewed their profile.
If you desire to transfer your LinkedIn connections to a contact management of your preference, LinkedIn makes it possible to export your connections through going to; “contacts” and click “my connection” and then click “export connection”.
You can either have your exports either in “.vcf” or “.csv” formats.
Find email contacts on LinkedIn:
It is easier to know the people emailing you through LinkedIn Companion for Firefox. You will find this helpful in accessing other LinkedIn features through your browser.
The Perks of LinkedIn groups should be Leveraged:
It is possible to by-pass the first degree requirement in order to message members of the same group.As a group member, you will be able to view the profiles of other members without being connected. In order to enjoy more viewership, messaging and capabilities, you should join more groups.
Use Advanced Search Option to your advantage:
This advanced search option helps in obtaining a wider and extensive searching experience. You can sort any search result with the relationship to find out whether you may be having connections of different degrees from companies of interest.
Your LinkedIn status updates can be shared on Twitter:
Though LinkedIn and Twitter broke up, you can still post a status on LinkedIn and your followers on Twitter benefit from the same. This is achieved by ensuring that the Twitter checkbox is checked off before sharing through the LinkedIn update composer.
LinkedIn as a Business/ Marketing tool
The New Company Page Design should be Optimized
Due to the fact that the New LinkedIn page is out there for everyone, you should ensure that your company’s page is optimized for the new layout.
If you need more lessons on how to change your layout and setting up your page, here is an eBook to help you out. Adopt the new design to make changes that will ensure your Products and Services Spotlights are in perfect display mode.
Post and target company updates:
Most of your LinkedIn Company Pages should be made by publishing and made available for members to see. This will arouse your followers’ interest to follow your page resulting to growth of its LinkedIn reach.
Read this post to be informed on how to enable LinkedIn Company status. Although, if you were using LinkedIn Company updates for a while, you can move to the next step and use LinkedIn targeting options responsible for targeting your status updates for specific users’ activity Feeds.
Page administrators can use various criteria to target their updates. These include: job function, company size, seniority, industry, and geography or company employees.
Tracking Company buzz:
This application helps in tracking what people are saying regarding your company and other related topics on Twitter. This application needs to be installed and topics customized in order to see the tweets, top keywords and trends.
Adding Video to your company page:
In order to add interactivity to your company page, a page administrator has an option of adding a video (uploaded to YouTube). The page admin does this through editing the page by clicking on the Product tab then on the drop down menu; adding a productive service.
Achieve the fullest marketing potential through Leveraging LinkedIn answers:
Despite asking questions, LinkedIn Answers is a great resource for interaction between users to share their expertise and skills. They can link other users to their contents which can help in answering questions asked by other users.If you have managed to offer a best rated answer by the person who asked it, you may want to share it by clicking “Share This” while on the question page. The question may be shared through LinkedIn message. You can as well use permalink. For marketing roles, LinkedIn Answers has applications that: generate blog content ideas, find guest bloggers, identify industry influencers, and gets better marketing persona understanding. To learn more about LinkedIn Answers uses, read this post.
Keeping track of industry news:
In order to get the latest news and most popular marketing stories, you can sign up here?
Generate Leads using LinkedIn:
Create targeted Products and Services tab variation your Company page:
The main reason for this variation is the need to cater for your audience’s different segments in order to better target contents for each section for different marketing personas. Your Company page receives a personalized experience through this. To learn a step-by-step guide on setting Page variations on your page, read this post.
Experimenting with LinkedIn ads:
LinkedIn ads are better complement for organic marketing efforts because they are paid adverts. To learn more about Linked advertising platform, click here
For better targeting and marketing, use Group statistics:
With LinkedIn, it is possible to attain any statistics for any LinkedIn group though by clicking on more on top navigation of the group and go down the drop down menu and click “group statistics”. LinkedIn group statistics provide you with information about how many members the group has, how many are active and above all they provide special insights concerning the group. Through this data you will be at a better chance to decide which group to join and segment variations of your products and service tabs among other information.
Create an industry LinkedIn Group:
The Group created should be industry-topic related and you are to be its administrator. Through this group you should come out as a leader to develop a community of followers, come up with marketing content idea and have new leads. If you desire to create and manage a LinkedIn group, learn the following tips on how manage a LinkedIn group.
Emailing and Polling your LinkedIn Group:
In form of LinkedIn announcements, you can manage your LinkedIn group through sending them emails to their email inbox on a weekly basis. This is the best way of generating leads and here are ways how to attain more from your LinkedIn emails. Email can be complemented by polling through going to the group which you desire to publish a poll and then hit ”poll” after which you will be required to enter your question and determine the time you will want your poll to run. Polls can be used to: get feedback, generate content fodder and blog, conduct research, get more ideas on marketing offers and get new members.
LinkedIn has a powerful recommendation feature through which users leave recommendations to be beneficial for other users. You company’s products and services can also gain from the recommendations collection. If you can have your prospects user LinkedIn as recommendation platform, you will use them as testimonials on your personal website.
Recruiting new talent:
In order to easily promote available job posting in your company, your company page should have a career tab. For more serious and complex post, purchase Silver or Gold careers package to be able add clickable cover images and can be transformed into call to action.Linked Advanced Search feature is important for those willing to recruit people with specific expertise and skills.
The Company Follow and LinkedIn share buttons should be added to your website/content:
Adding the company Follow buttons help in promoting company’s LinkedIn presence and growing the reach of your company page. For LinkedIn’s reach, use LinkedIn share buttons. Click this link to build these buttons