Top 10 SEO Techniques For Top Web Sites
Search Engine Optimization has become the commanding factor to success in internet marketing. It is a hard task to have your website ranking in the first two pages of search engines besides having it attain a higher Google rank.
Though many companies are pulling together their resources to offer these services, their rates are so high but you can implement some things below to your website during its development and acquire good results.
Here below are some of the things you have to incorporate into your site in order to better its chances of doing good.
i. Title Tag
It is common to find various Meta tags at the very top of a website. Though the title tag is not really a Meta tag, it is associated with Meta tags and considered the most important of the Meta tags because it would impact the indexing of your website.
Even before determining how your page looks like, search engines find the page title first. Besides this, when your potential customers look at your search engine listing, they are meant to see your page title first.
Because of this reason, it will be crucial to include a singe or two keywords on your page to avoid “keyword stuffing”. The company name or name of a particular page will be great.
ii. Meta Tags
SEO utilizes two kinds of primary tags, description and keyword tags. Though there are many unsettled speculations whether description tags are responsible for ranking your results, it plays an important role in making users either choose to click on your link or not when your link comes up.
Your keyword tag should include relevant keywords but it should not be stuffed. Use only relevant keywords and make sure it reads like a sentence and not a list of keywords.
Although many search engines disregard keyword tags because of “keyword stuffing”, it never huts including keywords in the source code used. When picking on your keyword list, carefully choose terms which people will be tempted to search for in a website like yours but do not overdo it.
iii. Appropriate use of Heading Tags
Your site copy has to be skillfully written with heading tags in order to help search engines, users and web browsers to highlight the location of your major points.
Your main page, containing the “About info” should use <h1>. In order to manifest a visual break in your copy and text, other tags like <h2> and <h3> are used. Search engines automatically recognizes your page topics. Headings are important in giving priority and properly indexing your site.
iv. Using alt attributes
Alt attributes are incorporated into your images to achieve the following; higher search engine ranking.
This is due to the fact that, the descriptive “‘alt’ attributes” puts additional and relevant information to your source code which is beneficial during indexing of your site.
Higher search engine ranking, are achieved through most relevant attribute put next to your image.
Secondly, the attributes are essential to the visually impaired clients who will be visiting your site via screen reader. Although they can not see the image, they will know what your image entails.
v. Title attributes on links
Having title attributes on your links is an essential aspect in effective working of a website. It should have this “tool tip” popping up upon moving a mouse over them.
These attributes are important on image and text links. Instead of using a simple “click here”, you should provide a descriptive text which should inform people and more importantly the search engines of what the link contains.
This gives both value to your link and a relationship between the resulting page and the descriptive text.
vi. XML Sitemap
Sitemaps are known with their efficiency with which they help visitors navigating through your website. Search engines use XML Sitemaps in indexing pages through your website.
Pages and posts provide crucial information regarding the date when your website pages were modified last besides providing priority numbers to what you may be considering important.
vii. Your content must be relevant.
The most important aspect that dictates your SEO credibility is the ability to produce quality and relevant contents.
It will be a waste of time and energy to have a list of keywords in your Meta tags and title tags but fail to meet the expectations of your readers with your poor scratchy contents.
On the other hand, having a senseless, keyword stuffed website will be a waste of time because readers require real problem solving contents.
A well written site copy should adhere to clarity, readability and sensible content. In a nutshell, prepare relevant and sense making contents because it will be in futility tricking search engines to believing that your content is great when it is “crap” mixed with keywords.
viii. Building of Links
In this age when every website owner is dreaming of attaining the highest page ranking, you should ensure that your website has many links pointing to your website because it is one of the items that result to high Google page ranking.
It will be a nice idea staying clear of all links as a result of spammy attempts. Consider utilizing the niche directory sites in submitting your website or blog.
It will be easier generating links with other websites and blogs if you possess genuine contents. This is a win-win situation in that, you will be indebted to link to other sites that end up linking to your site and possibly enhancing your high ranking.
ix. Social Media
You should contemplate utilizing social medial in making your website noticeable. Social media involves both social networks and bookmarking sites.
The one aspect you should be experienced in order to succeed in social media is the art of building relationships.
After building your own network, you will benefit from huge traffics upon building quality and relevant content that interest readers.
Like any other relationship, you will be expected to give out in order to receive.
Depending on the major motivation why you join a social network like Tweeter, you should stand tall in order to remain relevant to your friends. Provide help when necessary and tweet back when appropriate.
With good and meaningful relationship, your quality posts will receive reception from peers in your niche who will be ready to submit your posts besides giving you a lot of votes in social bookmarking sites.
You will be easily noticed because of the many votes received and this will prompt people to sharing your posts resulting to extra link backs.
x. Must avoid aspects of SEO.
There are as well a lot of Don’ts in SEO as there are many Dos. The major item that you must avoid by all means in SEO is, use of splash pages and flash websites.
Despite the fact that Flash websites are exquisitely built and appealing to look at, Search engine do not effectively support them because they fail to read them.
This means that, your relevant and quality content, can not be seen by your search engines hence; depriving chunks of prospective readers a chance to access your content.
Splash pages are considered old fashioned and may end up annoying your visitors because they have lost their relevance in modern website building.
Your customers will need to an extra or a “skip” introduction note to proceed to the content which they are interested in.
They may feel like you are forcing them to go through your whole animation if they miss the skip introduction note something which may injure their morale.
If you need to include flash, you can make it to be an addition to the site instead of making it a separate element. You can make it a feature in the content area or put it at the top of you main page as an animation.