What To Consider When Implementing A Guest Blogging Strategy
Many Blogs and websites are in demand of consistent traffic, SEO value and Search engine placement. Guest blogging is deemed time consuming but it is a better option of achieving this.
It requires finding trusted platforms for meaty and quality contents besides hard efforts of skillful organization of writing and marketing of blogs.
In blogging, the comment section opens a platform for conversation by the community regarding the post and its surrounding.
Individuals and companies involved in guest blogging stand to gain links, credibility and visibility. Often sharing of posts is a major tool towards driving links to your website. Here are the guidelines to help you in sharing your posts:
I. Write an awesome Bio
Blog and websites which allow guest posts require their writers to include a well optimized Bio that contains eye catching information about their company and offered services that is written in the shortest space possible.
A link to the company’s website is encouraged and it should use keywords surrounding the products and services provided by the particular company.
Best written Bios contain a call to action that acts as a weapon towards making readers yearn to learn more about the company.
II. Meaty and eye catching title and topic
Eye catching titles that introduce engaging, informative, valuable or controversial contents should be used to arrest people’s attention.
The title should give the reader a clue of what to expect from the content. Best topics answer questions on present controversial ideas and misconceptions.
Best chosen titles include numbered items, those which make people curious and question-answer topics that teach readers something new or unusual.
Good titles should be accompanies with high quality contents that include links, supporting statements and photos.
III. Tie-In what the company does
The company sponsoring the guest blog post should have its industry keywords and services provided tied-in to increase it credibility.
This is due to the fact that written contents are about where they work in. Posts that are relevant to your company are crucial in that links from the writer bio direct readers to your industry.
IV. Online and Social Sharing
Published guest posts require to be promoted to foster visibility and trust especially from the website where it is posted.
Promoting of the post is done from the company’s social media with an intention of increasing traffic and makes the guest blogger’s contents to be heavily accessed and shared.
When this is achieved, the website stands at a higher chance of seeking more guest blogging. Find more outlets to promote your content to give it exposure and gain your audience’s trust by letting them witness you content published in multiple websites; a significant prove that you are reputable.
V. Follow up
It is advisable to follow up your post for some weeks after being published to answer any questions raised by your audience.
It gives them satisfaction and nice feeling to have your opinions concerning their questions. Make timely and relevant replies to any issues raised by your audience and you can prepare follow up articles regarding popular posts.